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Tuesday, April 4 • 10:30am - 11:45am
The Rise of Influencer Marketing: How Influencers Can Leverage Your Brand

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The rise of influencer marketing has been the hot topic for brands, marketing agencies, and advertisers for years. Recent data has proven that the use of influencers for advertisements and marketing can average 11 times the return on investment than through traditional advertising.

Kristina Libby, Professor for The University of Florida, will discuss and reveal her recent research discoveries regarding Dallas influencers and brands. Following her short presentation, a panel full of Dallas' top influencers, and brands who use influencers for marketing will discuss the pros and cons for the concept and why it's overall the best value for a business'marketing budget.

Moderators
avatar for Leah Frazier

Leah Frazier

Owner, Think Three Media
Leah Frazier is one of the area's leading FashionPreneurs™ and recognized in 2015 as one of the most successful women in Dallas. She is an award-winning fashion journalist, certified personal shopper, national media personality, brand ambassador for the Dallas Entrepreneur Center, content marketing consultant, attorney and Professor of Marketing at Texas Wesleyan University. Her work in the fashion industry has been featured in diverse... Read More →

Speakers
avatar for Brooke Burnett

Brooke Burnett

Entrepreneur, Digital Marketing Consultant & Strategist, Project Manager, Blogger, Muse Media, LLC
Brooke Burnett is a 30 year old young professional, food lover, fashion fanatic, and blonde. One Small Blonde is a fashion + lifestyle blog created to influence young women like herself to feel confident with their own personal style while giving them style ideas and tips. Brooke’s personal style…it can basically be summed up in three little words: Simple, Sophisticated, and Chic. “Life is complicated. Your wardrobe... Read More →
avatar for Kristina Libby

Kristina Libby

Consumer Media Relations Lead, Microsoft
Kristina Libby is a serial entrepreneur, PR professional and storyteller who routinely writes, speaks and teaches on subjects across a wide range of issues including PR, storytelling, writing and occassionaly something as bizarre and fun as dragons. @kristinalibby
avatar for Cynthia Smoot

Cynthia Smoot

Partner, Gangway Advertising
Cynthia Smoot is a Marketing Strategist, Publicist, Southern Belle and Blogger. Cynthia spends her days on sites like Facebook, Twitter, YouTube, Instagram and more, creating social media strategies and handling media relations for clients at Gangway Advertising. Her work also includes creating and managing blog content, creating and executing events and overall market strategy to keep clients top of mind in the local market.  "Creating buzz... Read More →
avatar for Dalila Thomas

Dalila Thomas

Founder/Editor, Starving on a Budget
Dalila Thomas is the founder of the site, Starving on a Budget. In addition to food blogging and PR, Thomas is a Food Writer/Host and News Producer at CW33 in Dallas, and freelances for Essence Magazine.


Tuesday April 4, 2017 10:30am - 11:45am
Chase Basecamp - 19th floor - Zone 1 750 North St. Paul Street, Dallas, TX 75201